Local SEO checklist for contractors.

Local SEO is not one magic trick. It's a set of signals that help Google understand what you do, where you work, and why customers should trust you.

Website checklist

• Create one strong page for each core service.
• Create useful location pages for the towns you actually serve.
• Use clear title tags and meta descriptions for every important page.
• Add internal links from the homepage to service and location pages.
• Make the site fast, mobile-friendly, and easy to call from a phone.
• Add schema markup for your business, services, FAQs, and articles where appropriate.
• Submit a sitemap in Google Search Console.

Google Business Profile checklist

• Use the most accurate primary category.
• Add services that match the real work you want to sell.
• Write a complete description with service and location language.
• Add a logo, cover photo, and real photos of work, people, vehicles, or your office.
• Keep hours, phone, website, and service area accurate.
• Ask customers for reviews and respond to them.

Content checklist

Good content answers buying questions. For contractors, that usually means cost, timing, warning signs, repair vs. replacement, maintenance, service areas, permits, warranties, and financing. Those topics create natural paths into service pages.

Tracking checklist

Set up Google Search Console, Google Analytics, and simple form tracking. If phone calls matter most, use call tracking carefully so your main business number stays consistent across important listings.